NewlookPrint & Frame

Art photography and reproduction

Turn your original into prints you can sell

High-quality capture of your painting, drawing or print, colour-matched and ready for fine art reproduction. Sell it as an open edition, a limited edition, or both, and print only what you sell.

Ask us to arrange itSee the reproduction studio →

How it works

  1. 1

    Capture

    Your original is photographed by Ian van der Wolde at Altered Images in Moorabbin, our reproduction partner. He uses a 150-megapixel Phase One camera with cross-polarised studio lighting, which controls glare on paint, varnish and texture, and builds a colour profile for your artwork.

  2. 2

    Colour check and proof

    We print a proof on the paper you choose so you can compare it with the original, side by side, before you commit to an edition.

  3. 3

    Choose your edition

    Open, limited or both (see below). We set up the edition in your account so each numbered print is recorded.

  4. 4

    Print when you sell

    Order prints online through Giclory whenever you need them, one at a time or in a run. We keep your file for reprints, and can post straight to your buyer in plain packaging.

  5. 5

    Frame it, if you like

    Add a frame from our studio, or sell prints unframed in a tube.

Open or limited edition?

Open edition

No limit on how many are printed. Lower price, steady sales, often in smaller sizes. Good for popular images, cards and gifts.

Limited edition

A fixed number, signed and numbered, with a certificate of authenticity. Once sold out, it's closed. Higher price and more collectable.

Both

A common approach: a small, large-format limited edition for collectors, and an open edition in smaller sizes, on a different paper or size so the two are clearly different.

Rough guide to costs

To give you an idea only. Capture is quoted by the studio once they've seen your artwork, based on its size, surface and how many pieces you bring. Prices include GST.

Capture: small works, up to about A3about $90 to $150 per artwork
Capture: medium works, up to about A1about $150 to $250 per artwork
Capture: large, framed under glass, highly textured or metallicquoted individually
Several works in one sessionusually less per artwork
Proof print on your chosen paper$20 plus postage, with a print order over $100
Prints on cotton rag, 25 mm white borderA4 about $28 · A3 about $40 · A2 about $62 · A1 about $110
Prints on photo pearl paper, 25 mm white borderA4 about $21 · A3 about $28 · A2 about $41 · A1 about $64
Limited edition numbering and record$5 a print · certificates of authenticity $10 each

Exact print prices for any size and paper are on the Giclory order page. Trade accounts get their discount on every print. Not sure what to charge for your prints? Truecost Art works out a price that covers every cost.

Ask us to arrange it

Tell us about the artwork and how you'd like to sell it. We'll arrange the capture with Altered Images, or you can contact them directly through their reproduction page and send the files to us for printing.